Got this question from a member of our community, Vic-
“What is the best autoresponder to use and why? Benefits/pros/cons. Also some tips on helping ensure email deliverability and avoiding spam boxes would be cool.”
That’s a great question. Because the fact is…if you’re sending out emails, and they aren’t going to people’s Inbox’s then…
Your message is NOT being seen.
And at the end of the day what that means for you is…INCOME that you’ve lost.
ALSO, even though we’re in the “online world” the CORE of our business is what?
RELATIONSHIPS.
We want to get people to know us, like us, and trust us. And the way we do that is by building a list of people interested in what we offer, and we COMMUNICATE with them on an ongoing basis to deepen that relationship. And one core medium that’s done through is………
Your email autoresponder.
Do you see how important having an email autoresonder is? Do you see how important having your emails go to people’s Inbox’s versus their Spam folder is?
I surely hope so! :-)
Let’s deal with the first question at hand now…
What’s the best email autoresponder to use and why?
Coke or Pepsi?
You know, that’s a really tough question to answer. Because it’s really like asking-
“Which do you prefer? Coke or Pepsi?”
People prefer one or the other because of their taste. Likewise, people prefer certain auto-responders over others because of the features they offer. Does that mean one is better then the other? Not necessarily.
But, of course there are crappy “sodas” out there that taste absolutely disgusting. Likewise, there’s email autoresponder companies out there that aren’t all that great. But really, when it comes to email autoresponders if you stick with with the major companies out there, then you can’t go wrong.
SO…Here’s My Favorite Email Autoresponders…
With all that being said, here’s the 2 companies I personally prefer (after using most of the major ones)…
*NOTE: You only need ONE autoresponder.
*Also, if you’re already using Aweber, or another major autoresponder company then there’s no need to switch. I’m just sharing what I prefer at this point.
Why GetResponse?
I started using GetResponse I think it was towards the end of last year (before I knew anything about Aweber). The reason I started using GetResponse in the first place was GetResponse allowed me to do some creative things with my affiliate program that I run (to promote my info products). I paid a ton of money to have some custom scripts made that work exclusively with GetResponse.
So that’s why I’ve stuck around with them. I don’t want to have to spend a fortune to re-do these custom scripts.
Also, I must say I do think GetResonse does a better job with making the stats (of your daily broadcast emails, & autoresponder emails) easier to read, and they do give you a little more advanced things you can do with your emails.
But is that worth the more expensive monthly price? Who knows! :-)
I now recommend to people if you don’t already have an autoresponder, to just go with Aweber. You just can’t beat the price, and you really have everything you need to get goin.
Preventing the DEATH of your emails (aka the SPAM folder)
One of the easiest ways to prevent your emails from ending up in people’s Spam folders is to avoid or limit the use of “trigger” words. These words are commonly found in real Spam emails, thus if your email has these words, then it increases the likelihood of your email hitting the Spam folder.
Here’s a PDF I made for you that has common “trigger words” (just click here to download the PDF).
Don’t get overly obsessed with avoiding these words!
I use some of these words in my emails, but I just try to make an effort to not repeat these words over and over again in a single email.
Other things you can do to avoid the MURDER of your emails :-) (aka avoid the Spam Folder)…
- If your email autoresponder has a “Spam Score Check Tool,” then use it to make sure your email doesn’t have a high score (which usually means there’s a higher chance of it going to people’s Spam folders).
- Be CONSISTENT with how often you email your leads. This decreases the likilhood people will hit the “SPAM” button when they get your emails.
- Avoid using ALL CAPS or lots of EXCLAMATION POINTS!!!!!!! (this can potentially cause your email to be flagged as spam).
- If you’re using a custom email address (yourname@yourdomain.com) in the “FROM” field with your autoresponder, double check to make sure your domain isn’t blacklisted here (just type in your domain on the page). If your domain is blacklisted anywhere, there’s a good chance your emails will go to people’s Spam folders. Try creating a new email address if you’re blacklisted.
To Sum Things Up…
If you’re not using an autoresponder service, then get one NOW! :-) Your autoresponder is just like your computer. You MUST have one!
Lastly, don’t constantly worry and stress over your emails hitting the Spam folder. Just be AWARE of what I shared above and make a conscious effort to follow the points so you improve the chance of your leads seeing your emails.
Got it? Get it? Good!
LASTLY, You Likey? **please respond**
I put in a lot of time and effort into this post in hopes to help you! So…
#1) If you got ANY value whatsoever, leave a comment below and tell me so I know if I should create more posts like this or not.
#2) SHARE this post on Facebook and with others by clicking the “Like” button so we can expand our community and help MORE people!
that is all. ;-)
Yours In MASSIVE Success,
Jonathan Register
