Does the new Gmail Tabs mean the death of Email Marketing as we know it?
I believe this is one of the BIGGEST changes Google has made to date and will have a FAR bigger impact then the Panda/Penguin updates.
Why? Because the Panda/Penguin updates ONLY affected people who do SEO.
The new Gmail Tabs, or the “Gmail Slap” as some people are calling it affects…EVERY single person online that uses email for their business.
You might want to take 10 minutes to watch this video from start to finish now :-)…
Just to recap here’s a few things you can do NOW to combat this major change (the worse thing you can do is to sit back and do nothing)–
1) Educate your prospects/customers.
Once people optin to your newsletter, make sure you take them to a page on your blog that explains to Gmail users how to make sure they get your email so they don’t miss out. Then go into step by step instructions on how to get your emails to go to the Primary tab.
2) Create anticipation for your emails.
You want people to anticipate your emails kind of like they do for their favorite TV shows. Millions and millions of people tune in to watch Dr. Oz daily. When it’s a new season of Survivor, my wife and I make sure we’re setting in front of the boob tube every Wednesday at 8pm Eastern.
We want people to do the same with our emails & blog posts. The way you do that is by CONSISTENTLY emailing/blogging on a certain day/time every week. Create a schedule for yourself, so people know if they check out your blog at X time, there will be a new post by you.
3) Raise your game!
Sending lame, boring emails, or sending constant sales pitch after sales pitch isn’t going to fly for long if this new Gmail tabs update sticks, and people stop checking the “Promotions” tab. So use this time NOW to up your email marketing game and really learn how to create good content.
I created this FOR YOU to HELP YOU! So…
#1) If you got ANY value whatsoever, leave a comment below and tell me what YOU think about the new Gmail Tabs or what impact you think it’s going to have..
#2) SHARE this post on Facebook and with others by clicking the “Like” button so we can expand our community and help MORE people!
Yours In MASSIVE Success,